I believe being transparent helps others and spreads knowledge.
I’ve always been a keen admirer of artisans within the denim industry. Learning about their passion and thirst for knowledge motivates me to support those who deserve it. Mohsin Sajid is one of these gifted artisans that I truly admire and one who keeps inspiring me to set new goals and achieve more than I think is possible.
I have had the privilege several times to witness Mohsin’s top quality work with his ENDRIME label at first hand, and literally being educated every time we meet. That is why I’ve highlighted these words by him, because for me transparency is key in growing towards a better future. I firmly believe the consumer is starting to re-appreciate quality craftsmanship again (and more often), which hopefully will result in cleaner production methods and better labor conditions all around for those involved.
We are in a world and society that keeps evolving, and we’ve seen good and bad times in the past and present day. We are becoming more and more aware of what we buy and how it is made, creating questions for the manufacturers. Most of these brands can’t give you a clear and honest answer, either because of financial reasons or the mere fact they just don’t know what on earth is going on in their factories.
People such as Mohsin Sajid are part of a counter-movement. They are the new generation of makers, those that think about the effects of what they do and how they do it. In my opinion, they work this way because they are driven by why they do it. For any artisan, their drive is not making money. Their drive is to craft the most beautiful garment possible, in their opinion and vision. It’s a piece of heart and soul nurtured into a product.
Therefor, for me, these words by Mohsin embody the core of what an artisan should be all about. Talk about what you do and how you do it. Educate other makers, educate consumers. Don’t fear spreading knowledge, because without knowledge our world cannot grow. The future of history.