Discovering Why

How Simon Sinek’s bestseller ‘Start with Why’ assured me I was on the right track.

It was during the summer of 2014 that my life hit an absolute low, having no clue whatsoever where I was going with my career. I had quit my job because I felt unsatisfied with what I was doing, and often I felt that this impulse decision was a huge mistake. In retrospect, it was the best decision I ever made in my career.

The need to be inspired

Antwerp loftI was sitting at my desk (Yes, this photo was my actual working space back then) and wondering what to do with my life. I started to google about inspiration, motivation and drive. I felt the need to be inspired, to find something that felt right to me on every level. And guess what? Google gave me more than I hoped for: Simon Sinek and his Golden Circle.

How the Golden Circle fits in perfectly with my gut

When I started reading up on Sinek’s work, I was glued to my screen. Here’s a guy who perfectly managed to explain how great leaders inspire by starting with why. By working from the inside-out, the likes of Apple, Martin Luther King Jr., and many more, inspire us to follow them instead of manipulating us to act.

I was especially intrigued by his core quote:

People don’t buy what you do, they buy why you do it.

Upon reading and realizing that, it made perfect sense to me. How couldn’t it make sense? I started to look back at my career and remembered I could only have absolute joy in what I was doing when I was able to speak with inspiration and passion about why my products were so great, and how carefully crafted they were. Simon Sinek’s Golden Circle clarified my why.

This edited version of Simon Sinek’s TED talk on Apple explains:

‘Start with Why’ as my daily guide in life

Reading and listening to Simon Sinek and his work keeps me motivated and on-point everyday. I’m constantly looking for ways to develop at work, develop those around me and built towards the future. Creating and inspiring myself, even when times are bad, are the greatest gifts this book have given me. I know now that I am on the right track and where my why is at. I’m dreaming, believing and achieving goals that were unthinkable of in the past.


It’s been more than a year now since I started researching Simon Sinek’s work. I’m actually using it to help me focus on my passion and goals in my career, and his book has been a game-changer for me. It offers so much wisdom and common sense, and easy-to-use tools, that I sometimes wish I would have bought in back in 2009 when it got published. But I guess timing is everything and it’s surely never too late to START WITH WHY.



Add yours →

  1. I’m glad you found the right person, you are lucky, so many people do not get the opportunity. Your post will inspire and educate a lot of students, who are struggling to make sense of their life. Good job! 🙂 🙂

    Liked by 1 person

  2. I’m glad you found such a deep inspiration. It’s a true gift to have that.


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