The Journey – Decision IV

I imagine myself, walking in my own world. Parading around in my own streets, tiptoeing around puddles of endless reflection. I imagine myself, looking into the eyes of onlookers. 

“Where does this elegance come from? Such a refined blend of artisanal history and modern-day style. Should we call him the Denim Dandy?” 

Okay, I might be overdoing it a bit here but I had you going for a minute there didn’t I?

I actually have a scene like this in my head, to be fair. I truly imagine moments in which I can make people turn their heads, wondering about the style I’m wearing. I’m imagining this because if it truly does happen, it means I’ve created something that triggers people to stop and take note. And that’s my aim for my legacy project.

As I’ve mentioned in my previous posts, I’m on a journey to create a legacy. I’ve always been fascinated by denim and all of it’s endless possibilities. There’s a reason why Yves Saint Laurent once mentioned:

“I have often said that I wish I had invented blue jeans: the most spectacular, the most practical, the most relaxed and nonchalant. They have expression, modesty, sex-appeal, simplicity. All I hope for in my clothes.”

Now, I’ve never been to keen on creating a “new” version of the 5-pocket jean. There’s an overkill of start-up brands that all say they do it best. Kudos to them but odds are that about 90% of them won’t even survive the first year. They fund themselves via crowdfunding projects which, in all respect and in my humble opinion, aren’t the way to go about when you want to build something brick by brick. I believe in a sustainable and natural order of process.

My aim is to create one prototype fitted to my body, so that in the worst case I have a stellar pair of jeans for myself. I want to showcase this jean, attract interest from those that seek purity and value in garments and try and generate consumers. Hopefully this will attract enough interested folks to set up a decent production run, which would result in a lower pricing for those interested in buying. Seems to me like a win-win situation.

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The thing is, it’s hard to find someone on the production side willing to work on a project like this and willing to do small production runs. Most companies nowadays only look at numbers, so they’ll quickly say they require a minimum order of 100 pieces or more before even considering production for an unknown, ambitious oak. Luckily, we have artisans!

I’ve been fortunate enough to meet many people in recent years all focused around crafting pure products from denim. My sheer admiration for their skills and vision along with their passion has not only resulted in some very amazing trips but also in establishing a network. My guy in Italy (keeping it mysterious until further notice..) is one of these gifted artisans, and one who is willing to look into my project and discuss options. Our bond is based on mutual interests but even more important, on mutual respect.

So this is giving me very good options to create my prototype. As I mentioned before, I’m not keen on doing a 5-pocket jean. And, as I imagined before, I would like it to be seen as a Denim Dandy style. Most part of my career I’ve spent in the formal wear segment of fashion, so the influence of that world and my love for the explicit styles such as seen at Pitti Uomo should all come together in the first product I aim to create: The Jean.

My goal is to create a small collection in which every garment compliments the other, and thus building it from the ground up it will eventually (or hopefully…) lead to a wardrobe of which I feel is good enough to romanticize the modern-day gentleman with. Adding a dash of rawness to the distinguished guy in the streets I guess.

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So this is the scene I’m crafting as we speak, I guess I found the direction of my endless journey and now it’s time to make it all happen. Time to pick up my pencil, grab some paper and get a move on!

This is where my vision becomes reality. I’ve climbed my mountain.
Building dreams brick by brick in order to tower above and witness my vision take shape.

 

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